Twin Star’s Style Takeover: College Edition goes remote
DELRAY BEACH, Fla. — Twin Star Home’s planned showroom design project, Style Takeover: College Edition, is moving to a virtual and digital format.
The April 2020 Style Takeover, challenging designers to create a showroom using Twin Star Home products, was planned with students at High Point University.
“We love mentoring students and supporting the High Point community,” said Lisa Cody, Twin Star Home senior vice president of marketing. “Despite the unprecedented challenges and uncertainty we are all facing, we really wanted to follow through on our commitment to HPU and are proud we have been able to adapt our approach to offer the students a great professional experience and a creative outlet.”
In the Style Takeover: College Edition, the HPU visual merchandising students, who are now finishing their semester remotely, have five weekly video conferences with Cody and her team. The project will include assignments such as intro videos, mood boards and Q&A’s with Atlanta designer Michel Smith Boyd, who has worked with Twin Star Home both as showroom designer and as a featured Style Takeover designer.
“Twin Star Home is all about smart solutions, nimble thinking, and doing things differently,” said Boyd. “Virtual work is already part of who they are, and I’m thrilled to be a part of the team working with students to make the‘Style Takeover: College Edition happen.”
The students work in everything from event planning to brand management to retail display design. “Twin Star Home has offered to share information about their company with HPU students, provide mentorship for them, and provide them with opportunities to showcase their talents,” said Victoria Brown, High Point University Assistant Professor of Visual Merchandising Design. “It is giving HPU students a glimpse into what working for a creative company in today’s age is all about.”
Twin Star Home is a designer and manufacturer of indoor and outdoor home furnishings and a North American market leader in electric fireplaces.