Therapedic’s virtual LV showroom tour features four new collections
PRINCETON, N.J. — Therapedic International will launch its first virtual showroom tour to introduce new collections in lieu of exhibiting at the summer Las Vegas Market next week.
The Top 10 bedding producer will provide retailers access to videos of the four new mattress collections filmed in the company’s Las Vegas showroom. Created as a virtual showroom tour, each video features a narrated walkthrough of the new mattress from the inside out and top to bottom, complete with descriptions of key components, features and benefits.
“Through engaging video of our Vegas showroom and newest collections, Therapedic is ensuring a safe, comfortable and convenient way for retailers to experience virtually our enhanced and refreshed lines that are designed to help drive business through the rest of the year,” said Gerry Borreggine, Therapedic’s CEO.
The videos will be distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media. Retailers can also get access to the videos by contacting the company directly at firstname.lastname@example.org or their local factory sales representative to make an appointment to discuss the offerings in further detail.
The videos begin with Therapedic’s newest collection, B-calm, a CBD-infused hybrid with a quilted fabric cover and graphite latex top layer, both infused with CBD. The graphite latex layer is heat-resistant, non-absorbent and offers temperature regulation and pressure relief. Some models also include cooper gel memory foam and high performance foam layers on top of the Quantum Edge coil unit. Mattress-only retail prices for this three-model line-up are $999 to $1,499.
Next is MemoryTouch, a contemporary extension of one of Therapedic’s legacy collections. The new three-model MemoryTouch Hybrid collection has been enhanced with copper from cover to comfort layers. Copper offers antimicrobial, antifungal and antibacterial benefits that promote a more hygienic sleep environment. Suggested retail prices for queen, mattress only models for this collection are $799 to $1,299.
The Bravura collection has been completely updated from aesthetic design to the internal components, which include a Nanocoil layer and foam layers of copper, HyPURgel plush and natural latex. It also offers enhanced edge-to-edge support to reduce roll-off and minimize movement transfer. This collection retails between $599 and $2,499, queen mattress only.
TheraLuxe HD Ice offers the heavy-duty support of the popular TheraLuxe HD line, with multiple layers of superior high-density foam, HyPURgel plush foam and natural latex. The Nanocoil layer offers sleep comfort with a responsive feel, and the Quantum Encased coil provides edge-to-edge support. This heavy-duty, high-end offering carries mattress-only retail prices of $2,699 to $2,999.