Tech company Coohom adds branded furniture library

SANTA CLARA, Calif. – Coohom, a 3D visualization company in the home furnishings industry, has added a branded furniture library to its floor planner.

The company said this will make it easier for designers and others to visualize and place furniture in virtually designed rooms. The launch involves furniture brands Natuzzi, Ethan Allen and Rolf Benz, which together have added more than 500 3D models to the library.

“More and more designers are using a floor planner with a rendering engine to present their work,” said Toby Wang, Coohom vice president of international business.

He said Coohom has been working for years to improve the rendering quality and processing time and can now generate a lifelike room setting image in under one minute.

“People often can’t tell whether our render is a computer-generated imagery or a photo,” Wang added. “It looks like an ‘after’ photograph. That’s the exact result that designers and furniture sellers need in order to help customers.”

U.S. furniture companies are invited to participate in the branded furniture library at no cost but will need to provide standard 3D files such as 3DS Max or Sketchup.

There are more than 73,000 designers and others around the world who are currently using Coohom’s design tool and rendering service.

Coohom’s platform includes products for 3D product configuration, automated imagery, floor planning tools and mixed reality experiences including augmented and virtual reality.

Source: Furnituretoday