Shifman partners with Italian luxury brand Frette for new line
NEWARK, N.J. — Shifman Mattress Co. will debut a new mattress collection in collaboration with Italian luxury linen brand Frette.
The Frette x Shifman Mattresses collection features high-quality natural materials and Frette’s iconic Chains motif, crafted using traditional mattress-making techniques by local artisans at the Shifman factory in New Jersey. It will be offered first in select Bloomingdale’s stores in the U.S. and online at Bloomingdales.com.
The collection includes three mattresses made with premium cotton, natural latex, cashmere and Joma wool, hypoallergenic comfort layers and horsehair, a material that has not been used in Shifman collections before this collaboration.
In addition to Frette’s Chains motif in a palette of milk and light beige, the collection is accented with design elements such as Across, Frette’s universal diagonal line jacquard, on side handles and the perimeter of pillowtop layers, as well as 22-karat gold corner guards.
The plush mattresses are hand-tufted with Shifman’s exclusive Sanotuft technique for a buttonless tuft. Additionally, they feature Shifman’s signature two-sided construction, so the mattress can be flipped.
Each mattress in the collection is available with an eight-way hand-tied boxspring with extra edge support. The Riposo, which means relax in Italian, is a 12-inch cushion firm mattress retailing for $8,000. The Benessere, well-being in Italian, is a 13-inch cushion firm pillow-top mattress retailing for $10,000 and exclusive to Bloomingdale’s. Sogno, Italian for dream, is a 17-inch deluxe pillow-top retailing for $14,000.
Shifman President Bill Hammer said, “We are proud of the new exclusive Frette x Shifman collection, which enhances our offering of a unique range of products that embodies the ultimate luxury sleeping experience, and unmatched comfort to benefit the overall health and wellness of our discerning customers.”