Lemieux drafts new ‘very personal’ rug collection
CARLSTADT, N.J. — Coptic textiles, Moroccan Tuareg mats, Berber rugs, Nui shibori.
In developing her new and varied collection of area rugs, haute home designer Christiane Lemieux drew from these influences triggered from her career experiences and travels.
And she sought Momeni Inc. as her licensing partner to bring her designs to life for the U.S. market and, specifically, brick-and-mortar retailers, designers and decorators.
“Christiane is perhaps one of the most experienced individuals we have ever worked with on a collaboration,” said Rachel Fasciani, vice president of licensing and marketing for Momeni. “She has a deep understanding of the marketplace and all of its verticals, she understands the process that goes into making high-quality pieces, from handmade rugs to furniture. And she understands sell-ability, so it is not just about what is trending and her particular style, but also what she knows will appeal to the people making the purchases.”
The launch for the new Lemieux et Cie collection is set for High Point Market, Oct. 19-23.
“[Momeni Inc.’s] ability to translate our archive of design and to help execute on a decade of design was unparalleled,” said Lemieux, who founded both her namesake design house Lemieux et Cie as well as Dwell, which is owned and operated by Wayfair.
“With their long and rich history in the rug world and their commitment to craft and quality, the talented and dedicated Momeni team brought our vision to life with a truly beautiful and very personal collection,” she added.
The branded program will span nine distinct handmade qualities and collections to allow for an also-broad range of price points, from $399 to $2,399 for an 8-by-10-foot rug. Each piece will employ natural materials, for example: leather and jute for the Tugart collection and undyed wool for the Rafalla collection, among other combinations.
“The entire line is an exposure to many cultures and techniques connected by a common thread,” noted Katy Repetto, Momeni design director. “The dusty palette and indigenous-inspired qualities restore and honor the human hand.”
Because of the program’s attention to artisan craftsmanship, it will target only brick-and-mortar retailers, including furniture stores, as well as designers and decorators.
“Like us, Christiane has a strong commitment to brick-and-mortar retailers,” Fasciani said. “She wants to protect the integrity of the quality of these products, which are best sold in stores where the custoemr can really appreciate the quality of the work in person.”
Momeni’s fourth designer-branded program, the Lemieux et Cie collection complements Momeni Inc.’s offering and expertise in handmade constructions.
“[This] line [presents a] mood that evokes authenticity through craftsmanship, and part of the value is not only a beautiful rug but a sense of historical reference and technique,” said Reza Momeni, president.
To fete the launch, Momemi will host a panel and launch party with Lemieux during High Point Market, from 3 to 5 p.m. on Oct. 20 at its International Home Furnishings Center showroom, H-345.
The Lemieux et Cie rugs are scheduled to hit retail stores by spring 2020.