Interior Define teams up with designer Jason Wu on new collection
“Interior Define does a good job of providing a beautiful product for a generation of people who are looking for great quality in their home furnishings,” said Wu. “There isn’t really too much on the market that is affordable for people in my age group that appreciate design and beauty and want something of substance. I think the affordable luxury aspect of Interior Define is very important.”
Calling this collection his “first foray into home,” Wu said he drew his inspiration from iconic Mid-Century Modern pieces, an innovative time period for furniture design. During the ideation phase, he worked closely with the ID design team to focus on proportion and craftsmanship to create a well-tailored sofa and other pieces including chairs, sectionals and ottomans.
“Over the years, Interior Define’s collaborator collections have proven successful and are now a fundamental element to our brand strategy,” said Antonio Nieves, new CEO for ID. “All paths led us unequivocally to Jason Wu, who was fortuitously seeking the right opportunity to bring his eye for design to the home decor industry.”
Wu added that his goal is to design things of substance, which he said is more important when it comes to home because consumers don’t change home furnishings every season.
There are a lot of small details within the sofa, according to Wu, including a brass cap that gives it a little modernism, since it offers texture interacting with the wood and there’s also a slight slant to the back of the sofa. Wu said he wanted to create something with an exposed frame because it isn’t currently offered in the Interior Define collection and it offers a nod to the mid-century aesthetic.
Pricing for the collection starts at $999 for chairs, $1,299 for a standard 65-inch apartment sofa and $2,199 for sectionals.
The collection comes with a matte black or walnut wood frame and is also available in all 65 of ID’s current fabrics, although Wu said he designed the initial sofa with the lux mod velvet in mind.
Designer Jason Wu