Ikea plans to put customers to sleep

NORFOLK, Va. – According to Swedish furniture retail giant Ikea, attendance at its recent After Dark Sleep Festival in Norfolk, Va., exceeded expectations.

The company is now planning what it’s calling the Swede Dreams Sleepover for 20 contest winners and their guests at Ikea stores in Brooklyn, N.Y., and Costa Mesa, Calif., on March 13, which is World Sleep Day.

The event at the Norfolk store ran from 3 p.m. to 9 p.m. and included a selfie bed feature, food sampling and a workshop with tips on how to get a better night’s sleep.

“We know that people need quality sleep to mentally and physically reset and live every day to the fullest. With this in mind, we launched the Save Our Sleep campaign including different moments for consumers to engage with sleep solutions such as the Ikea After Dark Festival,” said Lindsey Timberman, Ikea regional marketing specialist. “The goal of the event was to help consumers achieve a good night’s sleep by showcasing simple solutions that can be done at home such as organizing space and opting for pillows that fit their sleep preference.”

Timberman said the event was inspired by trends showing that a good night’s sleep is becoming a thing of the past due to the rise of technology and stress in the modern world, so Ikea wanted to educate customers about how to properly achieve a good night’s rest.

Attendees of the sleepover events in New York and California will be treated to food, movies, games and tutorials about how to obtain a good night’s sleep. A group of healthcare providers started World Sleep Day back in 2008 in order to bring more awareness to the need for quality sleep.

Source: Furniture Today