Ikea introduces new child safety app
CONSHOHOCKEN, Pa. – Swedish furniture retailer Ikea has introduced a new child safety app as part of its Safer Homes initiative.
“At Ikea, everything revolves around our vision to create a better everyday life for the many people, which includes creating a safer life at home,” said Antonella Pucarelli, Ikea Retail U.S. chief commercial officer. “It only takes a few minutes to make life at home safer for children, and we want to give parents and caregivers accessible tools and tips they need to protect their little ones.”
As a part of the initiative, Ikea has created a mobile app and landing page, which is free and available for download, and provides information to parents about children’s different development stages and offers room-by-room home safety tips tailored to children’s ages in the user’s home.
The retailer is also launching a series of workshops that will be hosted in stores across the country starting in November to help customers learn how to create a safer life at home for families with children, with a specific focus on furniture tip-over.
The company is also expanding the initiative to include pediatricians’ offices, where the Safer Homes message will be displayed on screens to parents and caregivers as they are in the mindset of thinking about the safety and well-being of their child.
Pucarelli said that whether it’s going through a safety check-list, learning how to child-proof homes, or following directions to secure furniture to the wall, Ikea wants to provide information and support for parents.
In addition to the new app and other efforts, Ikea is continuing to invest in product development and testing. Later this year, the company will be introducing the Glesvar family of dressers, which are designed with safety features to decrease furniture tip-over. The new chests of drawers will have stability features, such as interlock with unlock function or forced wall attachment. The interlock with unlock model will be sold in select U.S. stores beginning in December.