EJ Victor to unveil 35-piece Browne & Moore collection
MORGANTON, N.C. — At the October High Point Market, luxury case goods and upholstery manufacturer EJ Victor is launching a 35-piece collection with design firm Browne & Moore that combines recognized traditional forms with a modern design aesthetic.
The Browne & Moore collection by EJ Victory includes 19 case pieces and 16 upholstery pieces, most of which are made at the company’s North Carolina production facilities. With the exception of a few imported wood pieces with components such as metal frames and marble tops, the mostly occasional wood line up — along with the upholstery — is made domestically, company officials said.
The pieces offer clean-lined classic forms seen in traditional Biedermeier and American Empire designs. These are combined with modern lines and materials that update the forms.
“It is an exciting collection for us,” said John Jokinen, CEO of EJ Victor. “It is timely because we are getting more and more designers asking for traditional product but in a cleaner fashion. It lends itself to a more contemporary setting with classic forms updated for today’s customer.
“I do feel that traditional is swinging back a little on the pendulum in terms of what designers are asking for,” he added. “They are looking for options.”
The upholstery includes a mix of chairs, sofas and sectionals, while the wood pieces include cocktail and end tables, étagères and desks.
Signature items include a desk with a heavily carved wood leg and oversized silver hardware, and a cabinet that has the functionality and appearance of a secretary on one side of the unit and a bar on the other.
“This isn’t your parent’s traditional furniture,” said Matthew Frederick, a designer and partner at Browne & Moore. “We feel it is an artisan combination of time-tested, refined details tailored to the needs of a modern lifestyle. The entire collection has an aesthetic that combines the best of traditional furniture design with a crisp, fresh modern sensibility people want in home furnishings today.”
EJ Victor officials said the domestic component of the collection also offers a sustainability story in that many of the materials, including fabrics are sourced nearby the company’s Morganton, N.C., production facilities.
At market, the collection can be seen at the EJ Victor showroom on 116 S. Lindsay St. The company will host a launch reception from 7 p.m. to 9 p.m. Oct. 19.