Davidici takes ‘road show’ approach
JERSEY CITY, N.J. – Contemporary Italian leather upholstery resource Davidici is looks to take goods on the road with a series of regional private exhibitions in key markets targeting retailers within driving distance.
Davidici, whose upper-middle to high-end goods all are made in Italy, is a division of chair, dining and occasional table importer S&D Furniture, which also sells all-Italian-made furniture.
Longtime furniture sales veteran Gary Carmel recently came on board as Davidici’s vice president of sales and marketing for the United States and Canada. With volatility surrounding traditional furniture trade shows, he believes locating the exhibitions within easy driving reach of a critical mass of retailers will increase their comfort level in seeing products in person.
“With the restrictions due to the pandemic crisis, our planned road shows will be of utmost importance to dealers,” Carmel said. “I’m seeing a lot of positive action once the goods are on retail floors. These days you have to be selective on how you’re going out and presenting product, and with April market being canceled we wanted to figure out new ways to get in front of retailers.”
The first road show will take place July 7-8 “at home” in S&D’s recently expanded showroom in Jersey City.
“We think we’ll be able to attract dealers from New England in the north and down to the D.C. area,” Carmel said, adding that another showing is in the works for Florida July 21-22 depending on pandemic conditions. “Aside from the road shows, we are still open to the possibility of showing in the October High Point Market.”
In his new vice president position, Carmel, who said Davidici has representation in a number of major markets, is looking to expand its sales reach. Already, he’s added representation in Western Canada with Ron Coblin, and Elliott Reiff has come on board to represent Ohio, Western Pennsylvania, Indiana and Kentucky.
Davidici also has developed a quick-ship program out of its New Jersey warehouse that will be heavy on sectionals featuring dual-motor reclining pieces. That program currently includes seven sofa groups and three chairs.
The quick-ship will complement Davidici’s existing strength in special orders. Also in the works: a mixed container program combining Davidici upholstery with S&D’s more traditional wood pieces.
“We think that will open up business with new customers, especially in places like New England that aren’t so strong in contemporary as Florida and metro markets,” Carmel said.